It is a compelling way for lead generation and sales

Video Marketing

Video marketing is the most catchy tool for all brands today. In April of 2015, it was unveiled that over 4 billion videos were played each day on Facebook platform alone. By September, this number had doubled to a staggering 8 billion video views per day. 

 

Today, video is not just a tool for brand awareness. It a compelling way for lead generation and sales. Video has gone from brand to information to sales and service. 

Types of videos

  • Customer testimonials
  • On-demand product demonstration videos
  • Explainer and tutorial videos
  • Thought leader interviews
  • Corporate presentations
  • Event videos

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If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forester's  researchers.

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