If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forester's researchers.
It is a compelling way for lead generation and sales
Types of videos
Video marketing is the most catchy tool for all brands today. In April of 2015, it was unveiled that over 4 billion videos were played each day on Facebook platform alone. By September, this number had doubled to a staggering 8 billion video views per day.
Today, video is not just a tool for brand awareness. It a compelling way for lead generation and sales. Video has gone from brand to information to sales and service.
On-demand product demonstration videos
Explainer and tutorial videos
Thought leader interviews